SOFTSWISS, a trailblazer in iGaming solutions, recently hosted a landmark event in Italy, creating a one-of-a-kind experience for its partners. This exclusive gathering underscored SOFTSWISS’ dedication to fostering enduring relationships and delivering exceptional hospitality while merging the adrenaline of motorsport with the precision of iGaming innovation.
The event commenced with a private tour of the renowned Ducati Museum, showcasing Italy’s engineering legacy. Partners had the chance to explore Ducati’s rich history, marveling at its groundbreaking achievements in the world of motorsports. This immersive start set the tone for a day packed with excitement and camaraderie.
The highlight of the event unfolded at the iconic Modena Circuit. Here, partners stepped into the world of elite motorsport, driving Ferrari Challenge F488 and F458 race cars. Participants enjoyed ten laps on the track, where they could feel the raw power and precision of these legendary vehicles. It was not only an exhilarating experience but also a celebration of speed and teamwork—qualities that resonate deeply in both racing and business.
Later, the excitement transitioned into inspiration during a private tour of the Ferrari Museum. Guided by SOFTSWISS’ Non-Executive Director in Latin America, Rubens Barrichello, a celebrated Formula 1 veteran, attendees explored behind-the-scenes aspects of Ferrari’s storied history. They also tried F1 simulators, offering a glimpse into the dedication and innovation that define world-class motorsport.
The day concluded in style with an exclusive dinner at the Ferrari Hall of Fame. This elegant setting provided the perfect backdrop for networking, fostering meaningful conversations, and reflecting on shared achievements. It was a fitting conclusion to an event designed to honor partnership and precision.
Rubens Barrichello, instrumental in making the day unforgettable, expressed his appreciation for the event. He highlighted its significance, stating:
“At SOFTSWISS, we aim to craft unique experiences that go beyond conventional business gatherings. This Italian racing event was the ideal blend of excitement, innovation, and hospitality. It allowed us to deepen our connections with partners, emphasizing values of speed, precision, and teamwork that drive our shared success.”
To make the occasion even more memorable, SOFTSWISS presented exclusive gift sets to attendees. Each partner received a branded racing jacket, helmet personalized with their name, and a signed Ferrari F1 model car by Rubens Barrichello, adding a personal touch to an already extraordinary day.
This event reflects a broader trend in the iGaming industry, where companies are prioritizing experiential engagement to solidify partnerships and foster collaboration. SOFTSWISS continues to lead by example, merging business objectives with innovative, memorable events.
The company’s dedication to its partners is part of a broader vision detailed in its SOFTSWISS iGaming Trends 2025 Report. The report provides data-driven insights into the future of iGaming, emphasizing customer experience and creative engagement strategies. By hosting events like this, SOFTSWISS demonstrates its forward-thinking approach and commitment to staying ahead in the rapidly evolving industry. As SOFTSWISS continues to redefine industry standards, its Italian motorsport event serves as a reminder of the company’s unwavering focus on innovation, partnership, and excellence.
