Hub88 has launched Pick’em88, its inaugural Pick‑Em sports betting feature, developed in collaboration with Odds88. This launch delivers a stripped‑back but impactful betting experience that places speed and clarity front and centre.
What makes Pick’em88 stand out
Pick’em88 embraces a tidy 50/50 pick‑em format that lets users decide whether a player or team will go over or under a projected outcome. It eliminates needless complexity and betting jargon while offering straightforward thrills tailored for fast consumption.
Operators can either blend this new feature into a traditional sportsbook setup or use it as a standalone product. Custom branding ensures it integrates seamlessly with operator styles and player expectations.
Ollie Castleman, managing director at Hub88, frames the move as a planned upgrade. He emphasises that Pick’em88 is both simple and entertaining while offering operators a chance for healthy returns. The tool aligns with evolving trends such as mobile‑first design and shareable gamified content.
Will Fyler, managing director at Odds88, underscores the partnership’s strength, “We have combined our sports data and odds expertise with Hub88’s aggregation platform,” He notes that the collaboration yields a fresh interactive betting layer likely to resonate with sports fans everywhere.
Where things could head next
This move furthers Hub88’s expansion of its aggregation toolkit. Earlier in the year the company onboarded crash and fast‑play casino content, and its Pick’em launch marks its first venture into express sports betting foray.
Pick’em-style formats are already gaining traction in markets like the US. With its clean interface and steady appeal for new and seasoned bettors alike, Pick’em88 may become a model for swift, high‑engagement betting beyond the usual speed games.
For operators eager to stand out, this tool may deliver fresh ways to attract users with short, compelling bets that avoid the complexity of full sportsbook menus. If uptake proves strong at launch among operators and players, Pick’em88 could reshape expectations for player engagement across the sector.
