Allwyn has confirmed that it will take part at the highest tier of the 2025 Gift Responsibly campaign, an international initiative reminding the public that lottery products should not be given to minors. The programme, led by the National Council on Problem Gambling and the International Centre for Youth Gambling Problems and High Risk Behaviors, gathers operators across the globe to promote safer gifting habits during the holiday season.
A clear stance on responsible play
Allwyn will support the campaign through its national operators, including Allwyn UK, OPAP, SAZKA, Lotto Baden-Württemberg, and others within the group. Each operator will roll out communication efforts aimed at parents, guardians and retailers, encouraging them to avoid treating lottery games as suitable holiday presents for children. Messages will appear across social media, retail networks and community channels, keeping the guidance visible throughout the festive period.
The company highlighted that the campaign aligns closely with its own responsible gaming framework. By joining at the highest participation level, Allwyn aims to reach as many households as possible and reinforce the simple rule that gambling products belong strictly to adults. The approach focuses on prevention and everyday awareness rather than one off alerts.
Strengthening international collaboration
The Gift Responsibly campaign has grown steadily over the years, and Allwyn’s involvement helps expand its reach across several European markets. The initiative relies on collective effort, with operators working together to share consistent messaging that protects younger audiences from early exposure to gambling activities.
Allwyn stated that promoting safer behavior is part of its long term commitment to community wellbeing. Through this year’s campaign, the company aims to deliver clear reminders at a time when gifting is common and the risk of unsuitable purchases increases.
