BC.GAME CIS has named popular content creator and former professional footballer Krasava as its new brand ambassador, adding a high profile figure to its growing presence across the CIS region. The collaboration reflects the company’s effort to connect more closely with audiences who value authenticity, energy, and entertainment both on and off the field.
A Collaboration Built on Personality and Reach
Krasava, known for his dynamic online presence and football career, will represent BC.GAME CIS across digital and social platforms, bringing his trademark humour and charisma to the brand’s campaigns. His audience spans millions of followers who engage with him for his mix of sports commentary, gaming enthusiasm, and sharp personality, a blend that fits neatly with BC.GAME’s bold and youthful identity.
Through this partnership, BC.GAME CIS aims to strengthen its visibility in key markets while introducing a more personal approach to community engagement. Krasava will appear in promotional content, live streams, and interactive campaigns designed to highlight BC.GAME’s offerings in a tone that feels natural and relatable to regional players.
Strengthening the Brand in the CIS Market
The move aligns with BC.GAME’s broader strategy of building stronger cultural ties within the regions where it operates. By partnering with a public figure who resonates deeply with the local audience, the brand continues to position itself as a forward looking gaming platform that values connection as much as innovation.
With Krasava joining as ambassador, BC.GAME CIS adds a face that captures the energy of its community: confident, approachable, and unmistakably local. The appointment signals a new chapter in how the brand blends entertainment, sport, and gaming across the CIS market.
