BETER has signed a significant partnership with Entain CEE, marking another step in its mission to deliver next generation betting and gaming products across Europe. The agreement brings BETER’s portfolio of fast games and esports content to Entain CEE platforms, expanding both reach and player choice.
Strengthening Regional Growth
Entain CEE has been building a strong presence in Central and Eastern Europe, and the partnership with BETER is set to accelerate that momentum. Players in these markets will gain access to BETER’s full suite of content, including esports tournaments and its well regarded fast betting games. The addition enriches Entain CEE’s offering, creating a more diverse entertainment environment for its customer base.
BETER has been expanding rapidly over the past few years, focusing on creating content that combines quick engagement with competitive edge. Its esports products, along with real time sports and fast games, are designed to keep audiences connected in shorter, more dynamic sessions. For Entain CEE, this style of content fits neatly into a strategy that seeks to serve both traditional bettors and a younger, digital focused audience.
A Long Term Play
The deal underlines Entain CEE’s intent to work with innovative suppliers that can deliver consistent performance and keep the portfolio fresh. For BETER, the move is another opportunity to strengthen its footprint in a region that is seeing growing demand for esports and fast paced gaming formats.
By joining forces, the two companies aim to shape a more engaging market offering, blending technology, entertainment, and regional expertise. The partnership signals a strong step forward in the evolving landscape of iGaming across Central and Eastern Europe.
