BetMGM has announced an extended partnership with the Pittsburgh Steelers, reinforcing the ongoing alliance between one of America’s leading sports betting operators and one of the NFL’s most storied franchises. The renewed deal ensures BetMGM remains the Steelers’ exclusive gaming partner, continuing to integrate betting and entertainment for fans across Pennsylvania.
Continuing a Winning Collaboration
The collaboration between BetMGM and the Steelers began in 2020 and has since become a cornerstone of the brand’s regional presence. Through this extension, BetMGM will maintain a strong in-stadium presence at Acrisure Stadium, including digital signage, fan engagement campaigns, and promotions across Steelers’ digital and social channels. The agreement also covers access to official team marks and the continuation of fan-favorite activations, such as exclusive betting offers tied to Steelers games.
Enhancing Fan Engagement Through Innovation
As part of the renewed partnership, BetMGM plans to expand its interactive fan experiences throughout the 2025 NFL season. Fans can expect special in-app promotions, sweepstakes, and watch-party events aimed at blending traditional sports enthusiasm with modern betting entertainment. The partnership aligns with BetMGM’s larger strategy to strengthen local connections through major league collaborations.
Matt Prevost, BetMGM’s Chief Revenue Officer, highlighted that the partnership’s success lies in shared values of passion, loyalty, and fan-first entertainment. He noted that the Steelers’ legacy and devoted fan base make the team an ideal long-term partner for BetMGM’s continued growth in Pennsylvania’s competitive iGaming market.
With the NFL season underway, the renewed partnership promises a deeper integration between the Steelers’ matchday excitement and BetMGM’s interactive offerings, reaffirming both brands’ commitment to delivering premier sports and gaming experiences for fans.
