Casimba Gaming has stepped into sports betting this August 18 2025 with the unveiling of its brand‑new sportsbook called 247Bet. The move marks the company’s first official venture beyond its well‑established casino platforms. The brand will first serve the UK market under White Hat Gaming’s UKGC licence and expand later under an MGA licence to other European and global territories
Partners Power a Seamless Launch
247Bet stands on a trio of seasoned providers. Altenar powers the sportsbook engine delivering a reliable and fast user experience. Meanwhile Smartico brings gamification and customer relationship tools to make the platform both engaging and personal. Finally NetRefer boosts affiliate growth with strong tracking and incentive systems.
Jon Liska the Chief Product Officer at Casimba Gaming explained that 247Bet builds on the success of its casino offering by adding sports choice in a modern interface. He emphasised that customers can expect an intuitive seamless customer journey allowing them to find the sports markets they want faster than ever.
A Hero Brand in the Making
This initiative goes beyond a new product offering. CEO Dersim Sylwan described the 247Bet launch as a landmark moment for Casimba Gaming. The firm aims to introduce a hero brand with wide appeal that unites casino and sports bettors in one platform.
Casimba Gaming already powers more than twenty casino brands and supports some six thousand titles from over seventy five providers. Now armed with sports betting capabilities it is keen to stand out with 247Bet as a truly multi‑channel offering.
Looking Ahead
The company intends to push beyond UK borders. Next stops include Europe the Nordics and even North America under compliant licences. The combination of Altenar Smartico and NetRefer suggests a well designed platform that balances speed personalisation and growth potential.
For players the expanded choice comes at a time when the lines between casino and sports betting continue to blur. For Casimba Gaming the move signals ambition and readiness to compete across more verticals in the iGaming landscape.
The scene is set and all eyes are on 247Bet as it begins its journey.
