CasinoRIX, a leading name in casino review and comparison services, has made a major move into the New Zealand market by acquiring Innovate Change, a respected local specialist in independent reviews of real-money casinos. The acquisition strengthens CasinoRIX’s international presence and highlights its commitment to building trusted regional partnerships.
Innovate Change is known for its fair and detailed reviews, bonus comparisons, and local player guidance. By bringing the company under its umbrella, CasinoRIX will now offer more region-specific content while maintaining consistency in global standards. Jessica Millis, CEO of CasinoRIX, said the company is excited to combine Innovate Change’s strong local knowledge with CasinoRIX’s global reach to better serve players in New Zealand and beyond.
Local Expertise Meets Global Scale
This deal gives CasinoRIX valuable local expertise in New Zealand’s gambling landscape, including its licensing environment, preferred payment methods, and player preferences. With these insights, CasinoRIX can deliver more accurate and timely updates for users in the region. At the same time, the company plans to integrate its powerful operator network and technical systems, creating a stronger bridge between local specialization and global innovation. Players in New Zealand will soon enjoy casino comparisons and gaming tools that are relevant both locally and internationally.
A Signal for Wider Growth
The acquisition represents more than market expansion. It reflects CasinoRIX’s broader strategy of merging regional credibility with global recognition. In an industry that values transparency and player trust, the partnership could set a new benchmark for quality and reliability. As CasinoRIX continues to explore similar opportunities worldwide, this move positions the brand as a leader shaping the future of online casino review platforms.
