Podium has teamed up with Dabble to supply official UK horse and greyhound racing data for the operator’s social-led betting platform. The partnership, which has been active since the summer, represents a step forward in how racing content is integrated into interactive betting experiences.
Dabble, originally launched in Australia, has quickly built a reputation for reshaping the way betting can look and feel. Its app fuses standard sportsbook functions with features familiar from social media, letting users follow one another, copy bets, and share slips in real time. This community focus is at the heart of its UK launch, with Podium’s live feeds providing the accuracy and speed needed to keep players engaged.
Building a community-driven product
The operator’s move into the UK makes it the company’s third international market after Australia and the United States. For Dabble’s leadership, the strategy is clear. They want to position the app as a challenger brand, one that offers not only betting options but also a community space where interaction is central. Early reception in the UK has shown encouraging signs, with players responding to the platform’s mix of entertainment and connection.
For Podium, the deal reflects its ongoing push to support operators that seek new ways of engaging audiences. Ian Houghton, Commercial Director at Podium, noted that the company is pleased to play a role in Dabble’s growth at a time when racing needs to capture younger fans. He added that Podium is eager to expand the relationship further as Dabble’s global ambitions evolve.
A timely collaboration for UK racing
By delivering UK racing content through BetMakers technology, Podium ensures that Dabble’s users can access reliable, real-time updates. In a market where uptime and speed are critical, the integration highlights how data has become the backbone of betting innovation.
As competition in the UK market continues to intensify, Dabble’s mix of social interaction and trustworthy racing data offers a fresh approach. The collaboration with Podium could be a decisive factor in helping the operator stand out in a crowded field while setting the tone for the next wave of social-driven betting platforms.
