ELA Games has taken a decisive step into the Danish market after sealing a new partnership with Betsson Group, a move set to boost its presence in the competitive European iGaming scene. The deal will see Betsson’s Danish-facing brands add ELA Games’ growing catalogue of slots to their offering, giving local players access to some of the studio’s most recognisable titles.
A Strong Entry into Denmark
The agreement is more than a content drop. For ELA Games, Denmark represents a strategic expansion into one of Europe’s most tightly regulated and competitive gaming landscapes. Betsson, already established in the region, offers the perfect platform for the developer to introduce its mix of original mechanics, vibrant visuals, and feature-heavy gameplay.
Under the deal, Danish players will now be able to explore ELA Games’ hit titles such as Gentlemans Club, Malina, and Joker Cashpot. Each of these games has been developed with a focus on immersive features and a clear design style that blends traditional slot elements with fresh, interactive twists.
Betsson’s Ongoing Content Drive
For Betsson, the partnership is part of an ongoing strategy to broaden its content portfolio across all regulated markets. Denmark’s online gambling sector has been performing strongly in recent years, and fresh slot content remains a key driver for player retention. By integrating ELA Games titles, Betsson not only strengthens its entertainment line-up but also positions itself to capture players seeking something beyond mainstream releases.
The collaboration comes at a time when Danish online slot players are showing increased interest in games with strong thematic design and engaging bonus features, both of which are hallmarks of ELA Games’ portfolio.
ELA Games’ entry into Denmark via Betsson also signals the company’s intent to continue building partnerships with major operators across Europe. While the studio has already established itself in multiple markets, this latest move underlines a deliberate focus on regulated jurisdictions, a trend that is reshaping growth strategies for many developers in 2025.
Both companies are expected to roll out joint promotions around the launch, giving Danish players extra incentive to try out the new titles in the coming weeks. With the Betsson deal now live, ELA Games’ footprint in Europe just became a little larger, and competition in the Danish slots market a little sharper.
