G Games has confirmed the appointment of Gabrielle Star as its new Chief Business Officer, marking a significant addition to the company’s leadership team. The announcement highlights G Games’ commitment to strengthening its commercial strategy as it prepares for its next stage of growth.
Star brings a wealth of experience in commercial strategy, market expansion, product launches, and partnership development. She has previously served as Chief Commercial Officer at Hacksaw Gaming, following her role as Head of Account Management, and has also held positions at Play’n Go, Loft Malta, and BRND WGN Co.
Proven Record in Market Growth
Throughout her career, Star has led initiatives that expanded market presence and improved revenue performance, while also promoting cross-team collaboration. Her expertise spans the development and execution of commercial strategies, international expansion, revenue growth, performance optimization, and product innovation. She is widely regarded for her ability to strengthen competitive positioning through effective partnerships and well-executed launches.
At Hacksaw Gaming, she oversaw successful product rollouts and key commercial strategies that drove growth across regulated markets. Her earlier roles at Play’n Go and other gaming firms also underline her deep knowledge of the sector and its evolving dynamics.
G Games Expands with Fresh Leadership
For G Games, Star’s appointment comes at a pivotal time. The provider has been actively growing its presence through new partnerships and product innovation. Most recently, G Games expanded its reach via an agreement with Hub88, which integrated its library of more than 200 titles into the platform. This collection includes popular slots, scratch cards, table games, and crash games.
Among its well-received releases are Pizza Time, Zelda’s Fortunes, and Diamond Digger, games that reflect the studio’s commitment to varied and engaging content. The Hub88 partnership is expected to further boost G Games’ market position as it prepares for the launch of its upcoming multiplayer feature.
Star will now apply her experience to steer G Games through this expansion phase, combining her background in commercial development with the company’s innovation-driven approach. With leadership focused on revenue growth and product positioning, G Games is setting the stage for a stronger role in the global iGaming market.
