GR8 Tech has launched a new CRM Bonus Shop designed to boost player engagement and retention by turning rewards into a more interactive experience. The solution is fully integrated into the company’s CRM suite and allows operators to manage player rewards through a gamified system that fits directly into gameplay.
Gamified Rewards with Virtual Currency
The Bonus Shop introduces a branded virtual currency that players can earn by completing tasks such as verifying an account, making a deposit, or engaging with promotional offers. These virtual coins can then be used in the shop to redeem free spins, free bets, exclusive gamification items, or entries into prize draws. The entire interface can be adjusted to match the operator’s branding, ensuring consistency across markets.
This approach gives players more control over their rewards, transforming promotions from static offers into a choice-driven experience. The system also enables operators to keep full visibility on virtual wallets while running behavior-based campaigns that fit specific regions or player groups.
Operator Benefits and Performance Data
The introduction of the Bonus Shop comes with clear benefits for operators. By replacing direct cash offers with a flexible coin-based model, companies can deliver engaging promotions without overspending on bonuses. The module also supports A/B testing and automation, giving operators precise tools to measure which campaigns are driving stronger results.
According to GR8 Tech, early adopters have already reported significant gains. First-time deposits increased by 25 percent, retention rates climbed to around 80 percent, and more than 70 percent of monthly active players have interacted with the shop. These figures suggest that the Bonus Shop has the potential to become a reliable driver of loyalty while reducing the burden of traditional promotional costs.
A Step Forward for iGaming Engagement
The launch reflects a broader shift in the iGaming sector where operators are moving away from one-size-fits-all offers and toward gamified, personalized solutions. GR8 Tech’s Bonus Shop represents a strategic response to this trend, giving operators a tool that blends entertainment with measurable retention outcomes.
As competition in iGaming continues to intensify, products like the Bonus Shop highlight how innovative reward systems can shape player behavior and help operators maintain growth in a crowded market.
