The International Betting Integrity Association (IBIA) has introduced Mission 2030, a comprehensive global strategy aimed at protecting sports betting integrity and modernizing industry standards across markets. The initiative reflects IBIA’s growing commitment to ensuring that as betting expands, transparency and fairness remain central pillars.
A Global Framework for Safer Betting
Mission 2030 outlines a long-term plan that will bring together betting operators, regulators, and sports organizations under a shared integrity framework. The strategy focuses on improving information sharing, leveraging advanced monitoring technologies, and implementing consistent international standards for identifying and preventing match manipulation.
IBIA’s leadership highlighted that the project is not only about combating fraud but also about promoting a culture of responsibility throughout the betting ecosystem. With new forms of digital betting gaining ground globally, the association believes that unified governance and real-time intelligence are essential for maintaining player trust and market stability.
Setting the Standard for the Future
Representing more than 50 of the world’s major regulated betting brands, IBIA already accounts for over half of global regulated betting activity. Mission 2030 strengthens its position as a key global watchdog and advocate for ethical growth. The association plans to work closely with governments and international bodies to develop modernized policies that can keep pace with industry evolution.
As sports betting continues to grow into new territories, Mission 2030 sets an important precedent for how integrity can evolve alongside innovation. By prioritizing accountability and cooperation, IBIA is laying the foundation for a future where betting remains both fair and trusted across the globe.
