Lottomart has deepened its ties with Blueprint Gaming through a new direct integration launched shortly after a national TV campaign. The move gives Lottomart greater control over how Blueprint titles are delivered while showcasing some of the studio’s most popular games.
Enhanced Features and Jackpot
The direct integration brings Blueprint’s in-game tools directly to Lottomart. Players will now experience Free Spins, Super Mode, Chained Bonusing, and the Big Win Board, all aimed at keeping gameplay dynamic. A major highlight is the addition of Rapid Fire Jackpots, offering prizes starting at £250 and climbing to £7,500. Multipliers ranging from 5x to 1000x further raise the excitement. These jackpots will sit alongside the existing Jackpot King feature, giving Lottomart one of the most diverse progressive prize portfolios in the market.
Impact of the TV Campaign
The rollout follows a national TV campaign that centered on Blueprint content. Well-known titles like Fishin’ Frenzy and Eye of Horus were featured, alongside clear demonstrations of Blueprint’s jackpot mechanics. This exposure helped introduce the games to a wider audience and increased brand recognition.
For Lottomart, the integration is not just about adding games but also ensuring smooth delivery of Blueprint’s expanding catalogue and consistent presentation across marketing. Chris Ruddock, Commercial Director at Lottomart, described the partnership as a key step in the operator’s content strategy, one that will also support future promotional activity.
