Japanese entertainment company Mixi has officially secured a controlling stake in PointsBet, holding more than 50 percent of the operator’s shares as of the latest disclosure. The move marks a significant moment in the ongoing transformation of PointsBet, which has been restructuring its global operations over the past year.
A New Chapter for PointsBet
PointsBet, best known for its sports betting and igaming offerings, has been navigating a complex period after selling its U.S. division to Fanatics Betting and Gaming in 2023. With that market exit complete, the company has been focusing attention on its Australian business, which remains its core operating base.
Mixi’s decision to increase its shareholding to a majority position sends a clear signal of confidence in the operator’s future. By crossing the 50 percent threshold, Mixi now holds decisive influence over corporate direction and strategic decisions. For PointsBet, this means greater alignment with a backer that is not only financially strong but also deeply experienced in digital entertainment and online platforms.
What Comes Next
The partnership is expected to give PointsBet the stability and resources needed to further strengthen its Australian business, while also exploring new opportunities in international markets. Analysts suggest Mixi’s involvement could accelerate the development of new betting products, customer engagement strategies, and possibly a wider push into Asia where both companies see growth potential.
The timing is notable, as the global sports betting landscape remains highly competitive. Operators are consolidating, looking for scale, and shifting towards sustainable growth models. With Mixi holding the majority stake, PointsBet now has the backing of a shareholder with the clout to support long-term plans rather than short-term fixes.
This marks a pivotal moment not only for PointsBet but also for Mixi, which has now moved from being a strategic investor to a controlling stakeholder. The months ahead will reveal how the partnership reshapes PointsBet’s operations and market ambitions.
