July brought a surprising shift in New York’s online sports betting scene. Player activity dropped to a one-year low and wagers totalled $1.4 billion, the smallest July since 2024 and down 15 percent from June’s $1.65 billion. Still, revenue rose to $155.8 million, up about 10.6 percent versus July last year. The state held an 11.1 percent margin, keeping profit flowing even amid falling bets.
FanDuel dominates revenue while DraftKings handles more
Despite the quieter summer betting pace, FanDuel spotted a win, raking in $61.4 million from $476.9 million in wagers, for a strong 12.9 percent hold. DraftKings took more bets but hauled in less per dollar, with $52.5 million from a $509.4 million handle (10.3 percent hold). Fanatics surged too, handle and revenue both soared over 50 percent compared to July last year.
Why this matters
New York’s betting scene is showing health. Even though players dialled back, operators are keeping strong payout margins. That steady revenue flow helps reassure regulators and state officials, not to mention U.S. investors eyeing benchmark growth.
It also tells us something about July itself, maybe playoffs are not the only thing that keeps action alive midyear. Audience attention matters, and right now, operators who offer depth, variety, and sticky engagement keep the edge.
