A fresh breeze just swept through the crash game scene as Spribe announced Nina Drama as its newest Aviator brand ambassador. The move feels charged with energy and timing, and it already has people talking.
Drama Takes Flight with Aviator
Spribe, the studio behind the hit crash game Aviator, has joined forces with Nina Drama, a social media powerhouse famously known for her bold and unscripted UFC interviews. With more than 14 million followers across platforms and a knack for sparking genuine reactions from top MMA fighters, she brings a unique mix of personality and reach. Her fan base skews younger, particularly millennials and Gen Z, which matches the core Aviator audience of more than 50 million monthly players.
A Natural Fit with High Potential
This partnership builds on Spribe’s existing multi year, multi million dollar marketing deal with the UFC, which already features Aviator branding during Fight Nights and major pay per view events. Bringing Nina on board adds a layer of playful irreverence and broad appeal to that campaign. Spribe’s chief commercial officer described her style as sharp humour, confident charm, and an unfiltered tone, qualities that align perfectly with the high voltage world of Aviator.
Nina herself expressed enthusiasm for the collaboration, calling Aviator a game that is fun and promising to help create campaigns that feel relatable and viral. Her audience already appreciates her ability to make strong personalities feel accessible, showing the human side of fighters while keeping it light. That same approach is expected to translate well into the gaming world, where she can bring fresh attention to Aviator.
Nina joins fellow ambassadors Merab Dvalishvili and Alex Pereira, both UFC stars who already connect the excitement of competitive fighting with the charisma needed to engage gaming audiences. With this latest addition, Spribe is expanding not only its ambassador roster but also the cultural crossover between combat sports and iGaming entertainment.
