A new shift is underway in the Philippines’ online gambling landscape. Regulators are now leaning toward favoring operators that offer a diverse portfolio of gaming products and those that demonstrate strong compliance records.
According to KMi Gaming CEO Keith McDonnell, who has worked closely with PAGCOR and other local bodies, the market is becoming less about who gets in first and more about who offers real, long-term value. Companies that limit themselves to single verticals like sportsbook or casino will now face tougher approval odds compared to operators with broader capabilities.
What This Means for Operators
The focus is shifting toward business diversity, clean track records, and visible long-term commitment. As McDonnell explains, “What they’re looking for is not just a license fee but an operation that brings lasting economic and reputational value.” He suggests that PAGCOR is especially interested in attracting well-structured companies with history in multiple jurisdictions.
While the regulator is not closing the door on newcomers, there is now greater scrutiny. Single-vertical brands and short-term license seekers may find the process slower and more challenging.
The Bigger Picture
The Philippines has long been one of Asia’s more open online gambling hubs. But with recent global pressure on money laundering controls and player protection, its policy direction is becoming more deliberate. The goal is to keep the country competitive without becoming a free-for-all.
As offshore and domestic license systems coexist, officials are now focused on reputation management, not just quick licensing revenue. This includes closer evaluation of how operators manage risk, serve local versus foreign users, and structure digital wallets and payment rails.
What Could Happen Next
- Multivertical operators will get priority in licensing discussions, and renewals may depend on portfolio diversity.
- More partnerships may emerge between local tech firms and experienced global operators looking to enter the space through compliant models.
- Expect operators to expand their offerings and invest in better backend visibility to appeal to PAGCOR’s evolving criteria.
