Soft2Bet and its brands have secured twelve nominations at the EGR Operator Awards 2025, doubling the recognition they achieved last year and highlighting the company’s expanding presence across Europe and North America.
Rising performance and brand presence
The nominations this year cover a wide range of categories. MEGA by Soft2Bet is shortlisted for Inhouse Product of the Year. Betinia features in four different categories, including Casino Operator of the Year, Innovator of the Year, Sports Betting Operator, and Casino Product of the Year. CampoBet stands in contention for Sports Betting Operator and Casino Product of the Year. ToonieBet takes four nominations of its own with recognition in Casino Product of the Year, North American Operator of the Year, Marketing Campaign, and Rising Star. In addition, Chief Product Officer Yoel Zuckerberg is a finalist for Individual Achievement.
This growth from six nominations last year to twelve this year points to a company gaining strong recognition for its performance in regulated markets. The wide spread of categories reflects success both at the brand level and in the core technology that powers them.
Personalization, localization and performance
Soft2Bet attributes the recognition to its focus on performance and innovation. The company has built its model around gamification, data driven design, and localisation from the ground up while ensuring strong compliance standards. This strategy has proven effective in capturing new audiences while delivering sustainable value to partners.
A central role is played by MEGA, the company’s inhouse gamification engine. MEGA functions as a standalone solution capable of integrating through APIs and is designed to deliver personalised experiences. It adapts to market specific needs with advanced player segmentation, flexible UX and UI, and configurable features that can be tailored to local audiences. By using these tools, Soft2Bet enhances engagement, strengthens retention, and raises overall return on investment across its brands including Betinia, CampoBet and ToonieBet.
The twelve nominations represent an important milestone for Soft2Bet. The company’s ability to blend technology, creativity, and localisation has positioned it as a contender across multiple categories in one of the industry’s most competitive award ceremonies. It is not just about recognition but about validating a business model built on tailored customer experiences and sustainable growth.
