Entain’s in-house gaming studio CR Games has struck gold this year with Steampunk Treasures, which has quickly risen to become the brand’s top-performing release of 2025. The title, packed with imaginative design and a strong player response, showcases how Entain’s own creative division is shaping the future of in-house slot development across its global brands.
Record-breaking performance across brands
Launched earlier this year, Steampunk Treasures has dominated Entain’s gaming network, drawing consistent engagement from players across key markets. Available on major platforms like Ladbrokes, Coral, and bwin, the game’s blend of intricate steampunk visuals and exciting bonus mechanics helped it outperform several high-profile third-party titles. According to internal data, it has achieved record average playtime and retention levels since its debut, underscoring the growing strength of Entain’s proprietary content strategy.
This success also highlights the increasing value of in-house production for operators seeking exclusive experiences. By controlling both design and distribution, CR Games has built titles tailored precisely to player preferences, with Steampunk Treasures standing out as proof of how well this approach can work when executed creatively.
CR Games sets its sights on 2026 innovation
Following the massive success of Steampunk Treasures, CR Games is now planning a series of new releases for 2026 that build upon its distinctive storytelling and feature-driven style. The studio continues to invest in advanced animation, audio design, and bonus system innovation to strengthen Entain’s position in competitive regulated markets.
With Steampunk Treasures marking a major milestone, Entain’s content strategy looks sharper than ever. The hit has proven that well-crafted, exclusive titles not only drive engagement but also give operators a clear advantage in a crowded iGaming landscape.
