Vegangster has partnered with Smartico to bring advanced gamification and customer engagement tools to its platform. The move adds artificial intelligence driven features that aim to improve player experiences and strengthen loyalty across casino and sportsbook operations.
New tools for operators
Operators working with Vegangster can now use missions, leaderboards, mini games and loyalty funnels to enhance user engagement. These features are powered by AI automation, allowing campaigns to adapt in real time to each player’s behaviour. Messaging, promotions and rewards can be personalised instantly, creating an experience that feels tailored rather than generic.
For operators this integration is designed to increase retention, raise lifetime value and provide a competitive advantage in a crowded market. By using predictive analytics and adaptive campaigns, operators can respond to player activity more effectively and maintain stronger connections with their customers.
Impact on players and the industry
The collaboration highlights the growing importance of gamification within iGaming. Michael Oziransky, chief product officer at Vegangster, explained that the platform is built to give operators the flexibility to move quickly and scale with confidence. He described the partnership with Smartico as a way to elevate the quality of retention tools available on the platform.
Smartico co founder Yuval Mechoullam praised Vegangster as a forward looking partner and said the combined offering will give operators greater control of the player journey.
For players this development promises more personalised challenges and timely rewards. Instead of one size fits all promotions, users can expect experiences that match their own play style and preferences. For operators the benefit comes in measurable results through improved loyalty and stronger engagement.
With this step Vegangster is placing gamification at the centre of its strategy, reflecting a wider trend in the industry where AI and personalisation are now seen as vital for growth.
