Delaware North, a globally recognized leader in hospitality and entertainment, has announced a significant partnership with Playtech, a premier provider of advanced gaming technology. This collaboration is set to revolutionize Delaware North’s Betly sportsbook and online casino offerings, positioning the brand as a key player in the evolving iGaming and sports betting markets. The partnership underscores Delaware North’s commitment to leveraging cutting-edge technology to deliver an enhanced and engaging user experience.
The first phase of this partnership centers on the Betly Ohio app, which has recently migrated to the Playtech platform. This transition brings a host of innovative features, including a sleek and responsive user interface, faster loading speeds, and an expanded suite of betting options. Ohio users can now enjoy a seamless and dynamic experience, marking a promising start to Betly’s revamped offerings in the state.
Looking ahead, Delaware North plans to extend these enhancements to other states, including Arkansas, Tennessee, and West Virginia, further establishing its footprint in the U.S. gaming market. West Virginia, in particular, will see the integration of Playtech’s advanced online casino platform, broadening the scope of offerings for players in the region. This expansion is expected to significantly enhance the overall user experience while fostering long-term customer loyalty.
A standout feature of this partnership is the introduction of personalized promotions and rewards through Playtech’s sophisticated technology. The Betly platform will offer tailored bonuses, betting boosts, and engaging tournaments designed to cater to individual player preferences. By analyzing betting behaviors and patterns, the platform ensures that users receive offers that resonate with their unique gaming interests, making their experience both enjoyable and rewarding.
Delaware North’s commitment to player safety and well-being is a central component of this partnership. The company has teamed up with Birches Health, a leader in behavioral addiction support, to integrate customized behavioral health assessments into the Betly platform. These tools empower players to assess their gaming habits and seek professional assistance when needed. Additionally, Betly includes robust responsible gaming measures, such as deposit limits, self-exclusion options, and time-out features, further enhancing the platform’s commitment to promoting a safe and secure gaming environment.
The Betly Ohio app is now accessible on iOS, Android, and desktop platforms, offering users a wide range of betting options. These include same-game parlays, player props, live betting, and regional boosts, ensuring a comprehensive betting experience for sports enthusiasts. The integration of official NFL data through Genius Sports further adds to the platform’s credibility and appeal.
The collaboration with Playtech not only boosts Betly’s technological capabilities but also positions Delaware North as a forward-thinking leader in the gaming industry. Playtech’s advanced platform technology provides Betly with the tools needed to attract and retain a broad user base while maintaining the highest standards of service quality and player satisfaction.
Henrik Persson Ekdahl, co-founder of Delaware North, expressed his enthusiasm for the partnership, highlighting its transformative potential. “With a comprehensive suite of features, including slots, live casino games, and sportsbook options, we’re confident that Betly will offer an unparalleled social gaming experience. This collaboration with Playtech is a major step forward in our mission to deliver top-tier entertainment to our customers.”
Charlie McMaw, Managing Director of Delaware North, echoed this sentiment, emphasizing the innovative approach of the partnership. He noted that the new daily rewards system and engaging promotional features will redefine player retention strategies, ensuring that Betly stands out in the competitive iGaming landscape.
This partnership marks a milestone for Delaware North and Playtech, showcasing their shared commitment to innovation, player satisfaction, and responsible gaming. As the iGaming and sports betting industries continue to expand, this collaboration positions Betly to become a leading platform in the U.S. market. By combining Delaware North’s hospitality expertise with Playtech’s technological prowess, the two companies aim to set a new standard for online gaming and sportsbook platforms.
The next phase of this partnership will be closely watched by industry stakeholders and players alike, as it promises to bring significant advancements in technology, player engagement, and market presence. With its focus on delivering a world-class gaming experience while prioritizing player safety, Betly is poised to capture the attention of a growing audience and solidify its reputation as a trusted name in online gaming and sports betting.
