Interblock Gaming has set out its product priorities for the remainder of 2026 in Asia, with two AMUSE roulette titles and its live-dealer-assisted Roll to Win Craps machine at the centre of a focused push across the region’s most commercially active gaming markets.
Michael Hu, Interblock’s president for Asia-Pacific, outlined the strategy during an interview at the Global Gaming Expo Asia held at The Venetian Macao. The two AMUSE products earmarked for the Asia push are Free Fall Roulette and Dragon Roulette titles that sit within a product line Interblock has built specifically to attract a new generation of casino visitors rather than seasoned table game regulars.
The AMUSE range is designed to occupy a space between traditional electronic table games, slot machines and live table gaming, delivering an arcade-style experience that feels accessible to players who might find conventional casino formats intimidating. That positioning is deliberate. Interblock has identified new-to-casino players as a key growth audience across Asian markets, and the AMUSE format is built to meet them where they are offering familiar visual language and a lower barrier to entry without sacrificing the revenue potential that operators expect from a table game product.
Alongside the AMUSE push, Roll to Win Craps is being positioned specifically for the Philippines and Macau, two markets with the infrastructure and player demographics best suited to the product’s live-dealer-assisted format. The machine retains traditional craps gameplay with real dice but operates with a single dealer, significantly reducing staffing requirements for casino operators. It also offers chip-free gaming, which simplifies the player experience and reduces the operational complexity of managing a craps table. The product’s dice recognition system combines advanced imaging, camera technology and RFID to automatically verify dice outcomes with accuracy, removing one of the key integrity challenges that has historically limited craps adoption in Asian gaming floors.
Regulatory approvals for the dice recognition system are actively progressing in several Asian markets, including the Philippines — a jurisdiction Interblock views as a particularly strong opportunity given the wave of new casino venue openings scheduled for 2026 and 2027. The Philippines pipeline of new gaming properties is creating sustained demand for electronic table game hardware, and Interblock’s Asia-Pacific team has been positioning the company’s product portfolio to capture a meaningful share of those installations.
Beyond the two headline products, Interblock has committed to ongoing functionality upgrades across its existing stadium gaming product suite as part of a wider strategy to protect and extend its competitive position in the electronic table game segment. Hu noted that the company’s product development cadence bringing at least three to four new games to market each year while continuously adding features to existing titles is central to how it maintains relevance with operators facing constant pressure to refresh their gaming floors.
The broader context for Interblock’s Asia push is a regional ETG market that continues to grow as casino operators look to manage labour costs without reducing the breadth of their gaming offering. Electronic table games provide a solution to both challenges delivering authentic table game experiences with fewer staff and greater consistency. For a supplier with Interblock’s depth of product range and regulatory track record across the region, that structural tailwind is a meaningful commercial opportunity, and the 2026 Asia strategy is clearly built around making the most of it.
