Britain’s online slots market has hit an all-time high, with new Gambling Commission data showing record gross gambling yield (GGY) in the second quarter of 2025. The figures highlight a growing appetite for digital casino play, even as regulatory scrutiny remains firmly in place.
Record Numbers in the Books
Between April and June, UK-licensed online slot operators reported a combined GGY of £647 million, the highest quarterly total since records began. This marks a 5 per cent increase compared to the previous quarter and a 9 per cent rise year-on-year.
The Gambling Commission attributes the growth to both higher staking levels and an increase in active player accounts. Average monthly active accounts rose to 4.3 million, up from 4.1 million in the same period last year. The number of spins played reached an unprecedented 22 billion over the three months, underlining the scale of engagement in the market.
Market Dynamics and Player Behaviour
Industry analysts point to a combination of factors behind the surge. Operators have introduced more dynamic slot titles with higher engagement features, while seasonal promotions around major sporting events have helped drive cross-traffic from sportsbook customers into the slots vertical.
Mobile continues to dominate, with over 75 per cent of play now coming from smartphones and tablets. Shorter play sessions but more frequent log-ins are also shaping operator strategies, with many tailoring game lobbies to encourage quick-fire engagement without over-extending player time online.
The record performance comes as the UK government continues its consultation process on proposed stake limits for online slots, a move that could impact future GGY. The Gambling Commission has stressed that while growth is notable, maintaining responsible play safeguards remains the industry’s priority.
What Comes Next
Operators will be watching closely for the outcome of regulatory changes. While tighter limits could cool short-term revenue, the record quarter demonstrates the enduring popularity of online slots among British players.
For now, the market shows no sign of slowing. With major game launches planned for the rest of the year and increased investment in personalisation technology, the UK’s online slots sector is likely to remain a core driver of iGaming revenue in 2025.
