Tesla is stepping into the Indian esports arena for the first time in partnership with NODWIN Gaming. The company will showcase its redesigned Model Y during the BGMS Season 4 Grand Finals, which run from September 12 to 14. The move marks Tesla’s debut in a major BGMI esports event and highlights the growing crossover between gaming and global lifestyle brands.
What Fans Can Expect
The Grand Finals in Delhi will gather the top sixteen teams from across India in a high stakes LAN format. While the competition will keep audiences engaged, Tesla will add another layer of excitement by presenting a Model Y on site for fans to experience. The event will begin with a Tesla Light Show, creating a striking visual introduction before the matches get underway.
A Strategic Step for Tesla and NODWIN Gaming
Tesla has recently increased its presence in India by opening experience centres in Mumbai and Delhi. By joining forces with NODWIN Gaming for BGMS Season 4, the company signals its interest in connecting with India’s rapidly expanding youth and digital entertainment culture. For NODWIN Gaming the collaboration brings prestige, proving that the esports ecosystem in India has grown strong enough to attract world class brands.
The BGMS Season 4 Grand Finals already boast a list of high profile partners including OnePlus, Android, TVS, Red Bull, Duolingo, Swiggy and Bisleri. With Tesla now part of the lineup, the event represents another milestone in the evolution of Indian esports into a commercially mature industry.
Fans will be able to follow the Grand Finals live from Delhi on Star Sports Khel and on JioHotstar each evening from five to eight PM IST.
