Slot Games, a UK licensed online casino brand, has introduced a new player engagement feature called the Daily Wheel. The addition is designed to encourage regular visits by giving every registered user one free spin every 24 hours.
How the Daily Wheel Works
The Daily Wheel offers a variety of outcomes. Some spins may bring no reward, while others grant free spins on selected slot titles from the Slot Games library. This mix of possibilities is aimed at building anticipation and adding a daily touchpoint for players.
According to the company, the Daily Wheel serves two main purposes. It provides players with a quick and exciting incentive to return each day, and it highlights different games within the portfolio, allowing customers to try titles they might not have discovered otherwise. Management described the feature as a small addition with a big impact on retention and engagement.
A New Trend in Player Retention
This move reflects a broader trend in the igaming industry where operators increasingly use consistent low barrier rewards to foster loyalty rather than relying only on large one time promotions. By integrating seamlessly into a player’s daily routine, such tools help casinos maintain steady traffic while giving users a reason to return regularly.
For Slot Games, the tool also functions as a promotional platform. By steering players towards selected slot titles through the free spin mechanic, the company creates new exposure opportunities for its wide game library. The operator continues to expand its portfolio with slots, jackpots, and table games from leading software providers, while maintaining a focus on responsible gaming, fairness, and transparency.
With the Daily Wheel now live, Slot Games positions itself among the brands using creative retention strategies to enhance customer experience and long term engagement.
