BetMakers has confirmed an expanded international distribution agreement that will allow the company to deliver racing content from Penn Entertainment’s racetracks to more global wagering partners. The update strengthens BetMakers’ role as a distributor of North American racing while giving Penn’s venues wider exposure across regulated international markets.
Broader access to Penn’s racing portfolio
The agreement extends BetMakers’ rights to package and distribute racing signals from Penn Entertainment operated tracks to overseas betting operators. This includes both established circuits and seasonal racing venues within Penn’s network.
With the expansion in place, BetMakers can supply these race meetings through its existing global channels, giving international bookmakers a deeper pool of wagering content and creating new visibility for Penn’s racing product outside the United States.
The company shared that demand for North American racing continues to grow among international operators, particularly those looking to strengthen their daily schedules with reliable, year round content. Penn’s racetracks offer a consistent pipeline of events, which makes the portfolio well suited to partners in Europe, Asia and other active racing regions.
Strengthening a long running relationship
BetMakers and Penn Entertainment have worked together for several years, and this agreement marks a progression of that relationship. Penn benefits from a more coordinated route into overseas markets, while BetMakers gains a larger catalogue to support its global racing clients.
The updated arrangement also aligns with BetMakers’ strategy to expand its racing distribution footprint by working closely with major track operators who want access to broader audiences.
The expanded distribution rights take effect immediately. BetMakers will begin rolling out the enhanced content package to its international network as part of its ongoing commitment to supplying operators with diverse and dependable racing coverage.
